In this series of tutorials, we will be conceptualizing and finalizing a movie poster in Illustrator. We will start by taking a look at the synopsis of the movie and any art direction we have so we can ensure the client’s needs are met. Next we will begin the process of conceptualizing. We will begin with rough sketches and create a few different concepts to send to the client. After we have some feedback, we’ll begin to refine our approved concepts. We’ll select a suitable typeface and begin cleaning up our design. Next, we’ll layout the billing block and prepare our file for print. By the end of this course, you’ll be able to use Illustrator to create rough concepts and refine your ideas into great artwork. You’ll also be familiar with the process of dealing with an art director or client that offers feedback that may impact your final product or initial ideas.