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Skills Expanded

Conceptualizing a Movie Poster in Illustrator

by Alex Hernandez

In this series of tutorials, we will be conceptualizing and finalizing a movie poster in Illustrator. Software required: Illustrator CC 2014.

What you'll learn

In this series of tutorials, we will be conceptualizing and finalizing a movie poster in Illustrator. We will start by taking a look at the synopsis of the movie and any art direction we have so we can ensure the client's needs are met. Next, we will begin the process of conceptualizing. We will begin with rough sketches and create a few different concepts to send to the client. After we have some feedback, we'll begin to refine our approved concepts. We'll select a suitable typeface and begin cleaning up our design. Next, we'll lay out the billing block and prepare our file for print. By the end of this course, you'll be able to use Illustrator to create rough concepts and refine your ideas into great artwork. You'll also be familiar with the process of dealing with an art director or client that offers feedback that may impact your final product or initial ideas. Software required: Illustrator CC 2014.

About the author

Alex is a motion graphics author at Pluralsight. Starting out his career in illustration and design gave Alex a firm foundation in the more traditional forms of art. As he refined his skills, he eventually was pulled into the world of motion animation, as well as product design. It was there that Alex was able to take his artistic skills to new heights and really develop himself as a well-rounded CG artist. Whether you need a better workflow for building website layouts, or a crash course in... more

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