Designing Promotional Artwork for Video Games
Throughout these lessons we will create a finished piece of promotional art. Software required: 3ds Max 2014, V-Ray 3, Lightroom 5, Photoshop CC.
What you'll learn
Throughout these lessons we will create a finished piece of promotional art. We will take it from brief, to conceptualization, to completion using 3ds Max, V-Ray, and Photoshop. We will cover the complete process of designing and planning the illustration, to the execution of the various elements that go into making the final piece. By the end of the tutorial you will have learned how to take a design brief and turn it into a fully realized promotional illustration. Software required: 3ds Max 2014, V-Ray 3, Lightroom 5, Photoshop CC.
Table of contents
- Objectives of Our Project 7m
- Developing the Layout 8m
- Planning the Execution of Various Elements 3m
- Building the 3D Assets 6m
- Setting up the Final Asset Position 6m
- Establishing the Main Lighting 10m
- Administering the Final Shaders 8m
- Applying a Motion Blur 6m
- Rendering Our Image 6m
- Setting up the Shaders for the Road 4m
- Setting up the Shaders for the Foreground 2m
- Applying the Final 3D Assets to Our Scene 3m
- Setting up Photographic Assets 7m
- Importing the 3D Renders 8m
- Advancing the Final Composition 1m
- Utilizing Layer Passes 9m
- Finalizing the Remaining 3D Elements 9m
- Building up the Background 4m
- Retouching the Mid-ground Elements 9m
- Adding Flare and Smoke Effects 10m
- Final Coloring and Layer Adjustments 7m
About the author
Brendan McCaffrey is an digital illustrator based in Spain. An industrial design graduate from the National College of Art and Design in his native Ireland, Brendan has been working since 1996 producing promotional artwork for games, toys, and products. Brendan has worked for design studios in Ireland, Singapore, and the UK. For the last ten years he has worked independently for a wide variety of international clients including EA, Sega, THQ, Capcom, Microsoft, Nike, and Monster Products.