The Anatomy of Email Design in HTML
Learn the anatomy of great email creative and how to design, develop, and test a highly engaging campaign across both desktop and mobile viewing environments. Software required: Photoshop CS6, Illustrator CS6, BBEdit 10.5.1, Chrome or other Web Browser.
What you'll learn
Throughout these lessons you'll learn the anatomy of great email creative and how to design, develop and test a highly engaging campaign across both desktop and mobile viewing environments. You'll gain a broader knowledge of email design, colored with solid real-world tips and tactics. Specifically, you'll be able to start applying email creative and development best practices immediately, while speaking more intelligently about the email production process overall. Software required: Photoshop CS6, Illustrator CS6, BBEdit 10.5.1, Chrome or other Web Browser.
Table of contents
- Reviewing Email Design Best Practices 10m
- Developing an Email Wireframe 9m
- Translating the Wireframe into the Mobile Format 10m
- Converting the Finalized Wireframe into a Design 11m
- Designing the Mobile Version 8m
- Understanding Email Template Development 9m
- Developing the Final Email Design 10m
- Coding the Email to Be Responsive to Smartphones 11m
- Performing HTML Email Testing and Qa 12m
About the author
Stephen Sharp has worked in the advertising industry since 1995 and has a wide range of experience across advertising agency, corporate, and technology-driven professional environments. He also holds a B.F.A. in Graphic Design from the School of Visual Arts; a top art school located in New York City. Stephen has designed, art directed, and managed in the interactive medium (including CMS website design, email marketing, responsive mobile design, and social media integration) and attained strong ... more