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Create a stunning portfolio & get the job
Building a portfolio of your work is vital to every artist regardless of whether you're looking for that first job to break into the industry or if you are an industry professional looking for new leads.

Your portfolio can easily make or break any opportunity, so take time to make it the best it can possibly be.

Tips For Creating Your Portfolio
This list of dos and don'ts is not specific to any company, agency or studio, but instead is made up of some general suggestions that professional designers and illustrators alike have found to be the most beneficial to making the biggest impact.

Remember that it's always a good idea to check with the company that you are submitting your portfolio to, so you can tailor it to their specific requirements.
DOs For Creating Your Portfolio
Pay close attention to detail
When assembling your portfolio, it's important to keep a close eye on the smaller details. Make sure that your portfolio flows well and is well organized. If you have different types of designs or illustrations in your portfolio, keep them all grouped together in some sort of logical order. For example, logo designs, packaging designs, children's illustrations, etc.
Tips: A well organized portfolio is indicative of a well organized artist.
Tailor your portfolio to your dream job
The portfolio that you submit to your potential employer should be tailored to meet that specific job. If you want to apply for an illustration job then your portfolio needs to be filled with illustrations. If you don't have enough content to put in your portfolio for the position you want, take the time to create some more pieces for your portfolio rather than putting in "filler" content.
Tips: It is common to have multiple portfolios for multiple jobs that you are applying for.
Include only your best work
This might sound like common sense, but it is very important so it needs to be emphasized. You don't need to include everything you've worked on, only the best parts of your best work.
Tips: A good portfolio is an evolving portfolio that grows in quality and not size as your experience grows.
Limit the content
Most artists agree that it is best to keep your portfolio to around 10-12 of your best pieces. There's no need to add everything that you've ever done into your portfolio. Instead keep it simple, straightforward and absolutely stunning.
Tips: Your resume shouldn't be the first page in your portfolio. Design and print your resume and business card so they can be left behind with a potential client or employer.
Ask your friends for feedback
How do you know if your favorite piece of work is impressive to someone else who isn't as close to the project as you are? You ask! Getting feedback from your friends and colleagues is a free way to get some great, honest feedback. It might not always cause you to re-evaluate what is included on your portfolio, but it could help you fix some potentially simple mistakes that you might not have noticed otherwise.
Tips: It is better to have one of your friends notice that misspelling than to have it noticed in the interview for your dream job.
Start strong, end stronger
Put your second-best first, and your best last. When they're done looking at your portfolio, they should want to see more.
Tips: Leave them wanting more.
Check the company's guidelines
Most companies are accustomed to receiving portfolios and will help you know what you need to give them by posting exactly what they're looking for. Take the time to make sure that your submission falls within their guidelines.
Tips: It is better to have one of your friends notice that misspelling than to have it noticed in the interview for your dream job.
Bring a copy of your portfolio & printed resume or necessary documents
While it's likely that the people interviewing you have already seen your portfolio, it's also possible that one or more of the people involved in the interview have not seen it. Bring a copy of your portfolio to any interview just in case. Once again, it is vital that this version of your portfolio is well laid out and easy to browse through in an interview setting.
Tips: It is better to bring your portfolio and not need it than to need your portfolio and not bring it.

DON'Ts For Creating Your Portfolio
Don't include work that you don't have approval
If you've done work that is under an NDA or some other not-for-public agreement, don't include it in your portfolio.
Tips: If you have a project that you cannot show in your portfolio but you want to show what you are capable of doing, take the time to recreate a similar style in a personal project that you can show publicly.
Don't overload your portfolio
While you'll likely want to give a good range of projects to showcase your talent, be careful of overloading your portfolio with so many various types of projects that the person who is reviewing it becomes overwhelmed and can't remember anything.
Tips: Do more with less.
Don't limit your portfolio to the internet
While a website with your work on it is vital and you most likely will need to submit examples of work to your potential employers, it is a good idea to have a copy of your portfolio samples in physical form that you can, for example, take to your interview.
Tips: There are many services online that can take your portfolio pieces and print them into a physical presentation.
Don't include work that you don't love to do
If you hate designing logos and your portfolio is full of logo designs, then chances are that if you get hired you will be tasked with doing logo designs. Be sure that your portfolio is a visual representation of what you love to do.
Tips: If your dream job consists of only work that you love to do, it stands to reason that you will be happiest and perform the best when you focus on doing what you love to do.
Don't put work that you didn't do
This is unfortunately more common that you may think. Remember that the point of a portfolio is to show your potential employer that you are capable of doing high-quality work. If you are hired and expected to work at a certain level of work but you cannot actually do work of that caliber, it doesn't take long for this to become apparent. This can very quickly move you from "somewhat inexperienced" to "dishonest".
Tips: Many artists move between companies and an artist's reputation can spread quickly. Is your reputation one of honesty and credibility?
Don't worry about things that don't matter
You might think it's helpful to add a bunch of extraneous extras to your portfolio to help it stand apart from the rest by giving it something fancy or unique. While this might be true in some cases, it is much more effective to spend the time to make sure your portfolio looks great on the inside than on the outside.
Tips: A portfolio is judged not by its outward appearance but by the greatness that it contains.
Don't call/email a studio... constantly
The larger a company is, the more portfolios they get to review. Be respectful of the time of those who are looking at your work by refraining from constant calls and/or emails. When they see it and if they think you'll be a good fit, they'll get in touch with you.
Tips: If you are not happy with the response time from a submitted portfolio, while you wait is the perfect opportunity to learn new skills that you can add to your portfolio and ensure a faster response the next time.
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